Picturing Success Blog

rick sammon & larry becker talk with the best photographers in the world

025 Building A Brand

Rick and Larry dive into what it takes to intelligently build a brand as a photographer and entrepreneur.

Rick Sammon has been widely known and successful on his own for decades and Larry has had some success as an author and speaker and they both tackle the ins and outs of building a personal brand. 

024 Ron Clifford – An interview about some especially personal benefits of photography

Rick Sammon interviews Ron Clifford about the healing benefits and the impact of photography on Ron’s personal life

Rick met Ron Clifford several years ago in San Fransisco during an informal get together of some top pros. Rick and Ron kept in contact and became friends.

Rick’s philosophy is that he becomes friends with people he respects and admires – and well as people who are a ton of fun. Ron Clifford mets those standards.

Ron opens up in this interview about his bout with depression, as well as sharing his insight into photography. We think you will enjoy this deeply personal and honest interview.


023 Should You Specialize – Rick & Larry discuss the pros & cons of specializing in a particular field of photography

You might think not specializing will help you get more work. But sometimes the opposite is true

There are considerations when it comes to specializing. I can help you get “known for” your specialization. That could get you more work. But if you’re known as a wedding shooter and there’s product photography to be done. You might miss out on jobs.

Then again, not specializing can keep you from having the specific portfolio that will help you land specific jobs. There’s a lot to consider and Larry & Rick run down the situations and options you’ll want to consider.


022 Andrew & Zosia Hunt – An interview with a talented couple PLUS tech talk

In our First Ever “Double Episode” Rick interviews the Hunts and Rick & Larry talk tech.

Rick met (actually almost bumped into) Andrew and Zoshi Hunt early one morning in Venice during Carnavale 2018. After hearing “KelbyOne instructor” as Rick walked past the couple, Rick said hi – and a new friendship was born.

Rick talks with this dynamic couple about their photography and how they manage their worldwide travels while raising three beautiful children.

We think you will enjoy this show . . . especially since Andrew is the first cow photographer who has been our guest!


021 Sammonisms- A solid collection of good advice from Rick Sammon’s workshops

Rick and Larry discuss some of Rick’s thoughtful memory tools he shares with his photography students. They’re called Sammonisms and Larry & Rick go through them and explore why each is important.


– The name of the game is to fill the frame.
– Dead center is deadly.
– When you think you are close, get closer.
– The camera looks both ways. Adapted from Freeman Patterson’s “The Camera Points Both Ways.”
– Expose for the highlights.
– Use your camera like a spaceship. (A Dick Zakia philosophy.)
– Light illuminates, shadows define. Shadows are your friend. Shadows are the soul of the photograph.
– Backlight = shoot tight.
– Make pictures, just don’t take pictures.
– See eye to eye – shoot eye to eye.
– Take the darn flash off the camera.
– Don’t oversaturate.
– Make a one-picture promise – to yourself.
– We are a part of everyone we meet.
– People want to know how much you care before they care how much you know.

019 All About Photography Workshops – Rick & Larry Talk About How to Get The Most Out of Workshops

Rick Sammon conducts 4 or 5 formal workshops every year. In places like Venice, Africa, and even at home in New York. PLUS he attends and participates on dozens each year. And from all those times on the road as a host and as a participant, Rick knows what makes a good workshop AND he knows what makes a good participant. 

No matter what workshop you want to attend, you should listen to this podcast first!

018 Scott Kelby – Photographer, Author, Trainer, Entrepreneur

Scott is the President and CEO of KelbyOne (the online educational community for creative people); the editor and publisher of Photoshop User Magazine; Conference Technical Chair for the Photoshop World Conference & Expo; Host of the influential weekly photography talk show “The Grid;” Founder of the annual “Scott Kelby Worldwide Photo Walk” (the world’s largest social photography event); Training Director and lead instructor for KelbyOne Live Seminars, and author of a string of bestselling books.

Scott wrote “The Digital Photography Book, Part 1”, which became the bestselling book in history on digital photography. Won the Benjamin Franklin Award for his book The Photoshop Book for Digital Photographers, was named The #1 Bestsellling computer/ technology author in the world for the six years straight, and the #1 top-selling author of photography books for six years running. His books have been translated into dozens of different languages, including Chinese, Russian, Spanish, Korean, Polish, Taiwanese, French, German, Italian, Japanese, Dutch, Swedish, Turkish, and Portuguese, among others. In 2015 Scott was presented with the HIPA Award by the Crown Prince of Dubai for his contributions to photography education and I received the prestigious ASP International Award, presented annually by the American Society of Photographers for “…contributions in a special or significant way to the ideals of Professional Photography as an art and a science.”




017 Alan Hess — Concert Photographer

Alan Hess is a San Diego-based  photographer specializing in concert and live-event photography. He’s photographed thousands of concerts, events, conferences, and sporting events. From small club shows to big arenas, he loves the fast pace of shooting on the fly, the rush of the house lights going down, and the drive to capture the “show” in still images.

Alan has photographed a wide variety of events including national touring acts like: Billy Idol, Cher, Bruce Hornsby, Justin Bieber, Madonna, The Who, The Dead, Slayer, John Legend, Marilyn Manson, Robin Williams, The Smashing Pumpkins, Steel Pulse, Jay Z, Widespread Panic, Willie Nelson and many others. He’s photographed conferences small and large including covering press rooms, panels and cast signings at the San Diego Comic Con for Fox / and FX Television for more than five years.

When Alan isn’t out making photographs he’s usually either working on a new photography book or hanging out with his two rescued boxers. Alan is the author of 12 photography books, 3 books about getting the most from your iPad and an additional 6 Fuel ebooks from Peachpit. He has been the technical editor or content advisor on more than 12 other titles and he continues to write and edit books when not out shooting.


016 Social Media for Photographers

This time on Picturing Success Rick and Larry discuss how to best reach a photographer’s target market by being busy on social media and they even share some of the scary things that can happen when you get a little too close of a connection with your audience.