Monday, April 9, 2018
Picturing Success Blog
rick sammon & larry becker talk with the best photographers in the world
Monday, March 26, 2018
Rick and Larry dive into what it takes to intelligently build a brand as a photographer and entrepreneur.
Rick Sammon has been widely known and successful on his own for decades and Larry has had some success as an author and speaker and they both tackle the ins and outs of building a personal brand.
Rick and Larry discuss some of Rick’s thoughtful memory tools he shares with his photography students. They’re called Sammonisms and Larry & Rick go through them and explore why each is important.
– The name of the game is to fill the frame.
– Dead center is deadly.
– When you think you are close, get closer.
– The camera looks both ways. Adapted from Freeman Patterson’s “The Camera Points Both Ways.”
– Expose for the highlights.
– Use your camera like a spaceship. (A Dick Zakia philosophy.)
– Light illuminates, shadows define. Shadows are your friend. Shadows are the soul of the photograph.
– Backlight = shoot tight.
– Make pictures, just don’t take pictures.
– See eye to eye – shoot eye to eye.
– Take the darn flash off the camera.
– Don’t oversaturate.
– Make a one-picture promise – to yourself.
– We are a part of everyone we meet.
– People want to know how much you care before they care how much you know.